Who
we are

Motif was founded on a simple belief: better leadership decisions start with seeing what others miss.

We look beyond roles, rรฉsumรฉs and first impressions to understand the patterns that shape leadership. Across organisations, teams, people, those patterns reveal what really matters and help create stronger leadership teams.

Jan-Willem van Boeckel

Jan-Willem is a Partner at Motif. He works with founders, CEOs and boards to understand the leadership patterns shaping their business and find leaders who can shift whatโ€™s possible.

Having sat on different sides of the table as a founder, operator and C-level leader, he brings a first-hand understanding of what it takes to scale businesses, navigate transformation and build high-performing teams. It shapes how he looks beyond the CV to assess leaders in the context of the business and team they need to succeed in.

His career spans high-growth ventures and global companies, including founding and scaling Treatwell through rapid international growth and a successful exit, building his corporate foundation at P&G, Unilever and Philips, and later taking C-level roles at scale-ups that needed renewed focus and acceleration.

He holds an MBA from Henley Business School and also serves as an investor, boards member and advisor.

Focus roles: CEO - CCO - CMO - COO - Board

Werner Spronk

Werner is a Partner at Motif. He works with founders, CEOs and investors on product and technology leadership.

He is fascinated by how people and teams grow, which often starts by looking differently at what is already there and bringing in an outside perspective. Having worked with hundreds of companies and thousands of people in over 12 years of executive search, Werner recognises the patterns that determine whether a leader will strengthen a team and help a company move forward.

He believes executive search needs a new standard, one where leadership hiring, leadership growth and team growth are woven together. At the heart of that is connection: to others, to ourselves and to the goals we pursue in life. Strengthening those connections is what drives him.

Over the years, Werner has built particular depth in product and technology leadership.

He holds a Master of Science from the University of Groningen.

Focus roles: CTO - CPO - CPTO

Who
we are

Motif was founded on a simple belief: better leadership decisions start with seeing what others miss.

We look beyond roles, rรฉsumรฉs and first impressions to understand the patterns that shape leadership. Across organisations, teams, people, those patterns reveal what really matters and help create stronger leadership teams.

Jan-Willem van Boeckel

Jan-Willem is a Partner at Motif. He works with founders, CEOs and boards to understand the leadership patterns shaping their business and find leaders who can shift whatโ€™s possible.

Having sat on different sides of the table as a founder, operator and C-level leader, he brings a first-hand understanding of what it takes to scale businesses, navigate transformation and build high-performing teams. It shapes how he looks beyond the CV to assess leaders in the context of the business and team they need to succeed in.

His career spans high-growth ventures and global companies, including founding and scaling Treatwell through rapid international growth and a successful exit, building his corporate foundation at P&G, Unilever and Philips, and later taking C-level roles at scale-ups that needed renewed focus and acceleration.

He holds an MBA from Henley Business School and also serves as an investor, boards member and advisor.

Focus roles: CEO - CCO - CMO - COO - Board

Werner Spronk

Werner is a Partner at Motif. He works with founders, CEOs and investors on product and technology leadership.

He is fascinated by how people and teams grow, which often starts by looking differently at what is already there and bringing in an outside perspective. Having worked with hundreds of companies and thousands of people in over 12 years of executive search, Werner recognises the patterns that determine whether a leader will strengthen a team and help a company move forward.

He believes executive search needs a new standard, one where leadership hiring, leadership growth and team growth are woven together. At the heart of that is connection: to others, to ourselves and to the goals we pursue in life. Strengthening those connections is what drives him.

Over the years, Werner has built particular depth in product and technology leadership.

He holds a Master of Science from the University of Groningen.

Focus roles: CTO - CPO - CPTO

Why Motif

Every leader has a pattern.
Every company does too.

Every leader
has a pattern.
Every company
does too.

Every leader has a pattern.
Every company does too.

A leaderโ€™s pattern is shaped by experience, choices, behaviour and impact. A companyโ€™s pattern is shaped by its history, culture, challenges, ambition and leadership.

At Motif, we look for how those patterns can reinforce each other. When they do, they create something stronger than either could on its own. That is where a new motif begins.

"Motif stands out in deeply understanding what leadership teams truly need. A diligent process led to our ideal candidate."

"Motif stands out in deeply understanding what leadership teams truly need. A diligent process led to our ideal candidate."

"Motif stands out in deeply understanding what leadership teams truly need. A diligent process led to our ideal candidate."

Maurits de Koning

Director, Knop Investments

What we
believe

Context before Credentials

Context shapes both the brief and the candidate. We go deep into the business, team and challenge before defining the role. We look beyond the CV to understand the patterns behind a leaderโ€™s experience, behaviour and impact. We align those patterns with what the opportunity truly requires.

Depth creates Speed

Depth creates clarity, and clarity creates speed. We invest upfront to sharpen the brief, focus the search and make faster, better informed decisions throughout the process

Partnership over Placement

We build relationships, not transactions. We work closely with clients as a trusted partner, challenging and thinking alongside them, while helping leaders make thoughtful career choices. After placement, we stay involved to support lasting impact.

Our mission

When leadership fits the context, growth accelerates. That is the motif behind enduring companies. While capital and technology matter, the real driver of progress is leadership. We believe stronger leadership starts with deeper understanding. Our mission is to reveal the patterns that shape people, teams and performance, and turn that insight into better leadership decisions and stronger teams.

We reveal the patterns that shape leadership, and find the leaders who shift what's possible.

Whether the role is already clear or still taking shape, let's talk and find what really matters.

Motif Office

Koepelplein 1E
2031 WL Haarlem

hallo@motifleaders.com

Jan-Willem van Boeckel

janwillem@motifleaders.com

Werner Spronk

werner@motifleaders.com

We reveal the patterns that shape leadership, and find the leaders who shift what's possible.

Whether the role is already clear or still taking shape, let's talk and find what really matters.

Motif Office

Koepelplein 1E
2031 WL Haarlem

hallo@motifleaders.com

Jan-Willem van Boeckel

janwillem@motifleaders.com

Werner Spronk

werner@motifleaders.com

We reveal the patterns that shape leadership, and find the leaders who shift what's possible.

Whether the role is already clear or still taking shape, let's talk and find what really matters.

Motif Office

Koepelplein 1E
2031 WL Haarlem

hallo@motifleaders.com

Jan-Willem van Boeckel

janwillem@motifleaders.com

Werner Spronk

werner@motifleaders.com